Ben Allen was Promoted as Chief Marketing Officer at Apttus

Date of management change: December 20, 2017 

What Happened?

San Mateo, CA-based Apttus Promoted Ben Allen as Chief Marketing Officer

 

About the Company

At Apttus, the category-defining and leading Quote-to-Cash (QTC) software provider, we`re driving the vital business processes between a buyer`s interest and the realization of revenue. Apttus` offerings are fueled by the Apttus Intelligent Cloud, which maximizes the entire revenue operation by driving behavior and providing prescriptive data to company decision-makers. No other enterprise-level application has ever used technology in this way, and as a result, Apttus is uniquely positioned to deliver successful customer outcomes, improving the realization of revenue from the top-down, while also solving symptomatic issues within the sales cycle. The Apttus Intelligent Cloud powers all of Apttus` Quote-to-Cash solutions, including Configure-Price-Quote (CPQ), Contract Management, Omni-Channel E-Commerce, Revenue Management and more. These solutions are enhanced by Apttus` Incentives Suite which including advanced promotions, sales compensation, and rebates. Using these tools, Apttus` customers will motivate their prospects, customers, partners and sales reps to take the actions that best improve revenue at every stage of the sales cycle. Additionally, Apttus` X-Author solution increases adoption of these tools across your organization by allowing the Microsoft Word and Excel to function as user interfaces for CRM platforms. The Apttus Intelligence Suite utilizes Deep-Learning capability, including artificial intelligence and machine learning, that dynamically recommends relevant, informed actions that improve revenue processes: the top percentile of every sales organization will serve as a model for the entire sales operation. Apttus is based in San Mateo, California, with additional offices in Atlanta, Bozeman, Chicago, Japan, London, Sydney and Bengaluru and Ahmedabad, India.

 

About the Person

Ben Allen is Chief Marketing Officer at Apttus. Previously, Ben held various senior marketing leadership roles in the industry.

 

Info Source

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